A common starting point: S-Log3.
The live-action footage in this portfolio was shot in S-Log3. It is a capture starting point, rather than the final look. The finished image needs a considered balance of exposure, contrast and color before the creative direction comes through.
Natural skin. Deliberate contrast.
My color direction keeps skin tones believable and separates the subject from the environment. In the Avon Clinics films, a restrained palette and controlled highlights keep the image clean. In the perfume work, warmer interiors and deeper shadows create a richer product atmosphere.
Let the brand keep its color.
The Al-Waseet films keep the blue identity clear, while preserving the balance between the presenter and the setting. Across a sequence, matching brightness, white balance and saturation helps different shots feel like part of the same world.
The look serves the story.
Color does not need to call attention to itself in every frame. I aim for a finish that supports the subject, keeps detail readable and gives each project a consistent mood.
